We are excited to share the news that Portland Roasting and Portland Global Initiatives will be hosting the Walk for Water to build water wells in Africa. World Water Day, on March 22, is recognized by the United Nations to focus attention on the growing water crisis. Portlanders inspired to do something about the growing water crisis are invited to participate in the fourth annual Walk for Water on Saturday, March 24, 2012 at the Oregon Museum of Science and Industry along the banks of the Willamette River.

For a $20 donation to Portland Global Initiatives, Walk for Water participants will simulate what it is like to gather water for much of the world by walking a 3-mile course (the average distance traveled in sub-Saharan Africa to obtain water) alongside the Willamette River. A 5k run is also incorporated into the event this year.

Sponsored by Portland Roasting Coffee Company, and with help from Portland State University’s Capstone course on Marketing Non-Profit Organizations, the 2012 Walk for Water will raise funds to benefit a non-profit organization dedicated to bringing clean water to families in sub-Saharan Africa. Walker registration fees, combined with local sponsor donations, will go toward the goal of raising $14,000 needed to build a water pump in Rwanda.

“Approximately 1.1 billion people worldwide lack access to safe drinking water, and each year, more than 2.2 million people in developing countries die from preventable diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene,” said Mark Stell, managing partner of Portland Roasting. “Walk for Water will enable us to provide East Africa with easily accessed and safe drinking water.”