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“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead

Below is a guest post from NWEI Board Member Eric Park – in honor of NWEI’s forthcoming 20th Anniversary and the launch of our new website and online platform next week. Enjoy!

This quote is often a source of inspiration for organizations like NWEI, committed to working towards creating positive change in the world. However, while this quote is inspiring, it doesn’t offer any insight into how to “spark” this change.

NWEI has spent the last twenty years, working to spark change. As we move forward into our twenty-first year, we will be launching a new online platform to extend the reach of the organization. But more importantly, we will move forward with a deeper understanding of the importance of mastering the art of the “aha” moment in order to accelerate the pace of change towards a more sustainable future.

We believe the key spark for behavior change is the “aha!” moment. We’ve all experienced “aha!” moments, from eyebrow raising to life-changing; moments when we discover something new about the world or ourselves that inspire us to make a change. NWEI has worked to understand the conditions necessary for individuals and small groups to have “aha!” moments, knowing that this is the spark for individual and collective change.

But sparking these “Aha” moments isn’t easy. When is the last time you actually changed your mind about something, or resolved yourself to make a small or significant change in the way you were doing things? Turns out for many, this doesn’t happen very often.

What we do know, is that most people who participate in an NWEI discussion courses or our annual Ecochallenge event do make a change. And we believe it’s because these activities engage people in a social process of learning, action, or story-telling that creates the conditions for them to have “Aha” moments.

As we launch our new on-line platform, we hope to encourage more people to participate in activities that trigger more personal “Aha” moments, because while we know change is hard, we also know that change is inevitable. And we’re committed to accelerating this change by becoming masters of art the “Aha” moment.

With our on-line platform, we hope it will be easier for you to share your “aha” moments and make it easier for you and others to create the conditions for your circle of family, friend, or co-workers to have theirs.

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